Email marketing is a proven tactic, but running an effective campaign requires more than just hitting send. It requires following best practices for optimal results.

To help you deliver the right message to your audience, we’ve created this email marketing infographic. It highlights the dos and don’ts that every marketer should know before they hit send.

1. Don’t forget the personal touch

A personal touch, whether it’s a phone call or an email, is the key to successful marketing. It’s also crucial for building customer relationships and fostering brand loyalty.

A business’s personal touch is important because it shows that they care about the person they’re working with and are committed to building a relationship. It’s also a good way to show that they’re listening to their customers and are making sure that they’re getting everything they need from their business.

You can make an email more personal by including pictures or videos that are relevant to the customer’s needs and interests. You can also suggest items that you think they might want to buy based on their browsing habits or what they’ve asked for in the past.

Adding a personal touch to email marketing can help your business stand out from the competition and increase sales. According to Forbes, personalized emails have a 26% higher chance of being opened and 71% of people say that personalization affects their buying decisions.

Businesses that do not use personal touches in their email campaigns risk losing customers. If your prospects or customers receive email communication that doesn’t address their specific needs, they will be more likely to unsubscribe and never return to your company.

This can be especially true for smaller businesses with low marketing budgets and little time to focus on the customer experience. However, the benefits of a personal touch are well worth the extra effort to implement. In fact, it may be the only factor that keeps customers loyal to your business.

2. Don’t overdo it

Email marketing is one of the most effective ways to promote your business and increase your sales. It’s also a cost-effective method that can help you build a loyal customer base. However, it’s important not to overdo it.

Sending too many emails can cause problems, especially when it comes to your open rates. It can also result in a number of soft and hard bounces, which isn’t something you want to see happen.

Make sure your emails are short and easy to read. You can do this by using a visual design, bold text, and other elements that help your messages stand out.

In addition, you should use images that are high-resolution and aren’t pixelated or stretched. This helps ensure that your message will be easy to read on mobile devices, too.

Another mistake you should avoid is including attachments. If you need to include an image or a PDF, make sure you provide a link that your subscribers can click on. Spammers and scammers are known to send out spam emails with attachments, so you don’t want to fall victim to their tactics.

Keeping your message short and to the point is important, but you can do this without sacrificing quality. This can be accomplished by avoiding information overload, or using a series of emails that each cover a single topic.

It’s also important to include a call to action in your email campaigns. These can be links to your blog, social media channels, or other forms of content that will encourage people to take a certain action. A good call to action can get your reader to engage with your brand and convert them into paying customers.

3. Don’t forget about the mobile experience

Emails are a great way to connect with your audience, but they need to be optimized for mobile devices to ensure that your audience can read them. This is especially important if your email campaign includes images, animations, or videos. These can all slow down load times on mobile devices, which can lead to a negative user experience.

Another reason that it’s crucial to optimize your emails for mobile devices is because the majority of users access their email accounts on their phones. This means that if your email doesn’t work well on a mobile device, you’re likely to miss out on a lot of opportunities and lose trust in your brand.

One of the easiest ways to make your emails more mobile-friendly is to use responsive templates. These templates automatically adjust their content to fit the screen size of the reader’s device, which can help your message stand out among other content.

You should also keep your text size and fonts as large as possible to improve the user experience. This is especially important if your email is short and needs to be easily scannable by readers on mobile devices.

Lastly, make sure your links and call-to-action buttons are easy to click on mobile devices. This can be done by making the buttons larger and using a touch-friendly design.

Creating emails that are optimized for mobile devices is a vital part of any email marketing strategy, and it’s worth putting in the time to get it right. If you do, you’ll be able to increase your open and click-through rates, which can help grow your business and boost your bottom line. And, since Google penalizes websites that aren’t mobile-friendly, making your emails mobile-friendly will also help you improve your search engine rankings.

4. Don’t forget about the subject line

The subject line is one of the most important parts of your email marketing campaign. It’s not only the first impression that your readers have of your brand, it’s also the most effective way to drive them to take action and become customers or brand advocates.

The best subject lines are interesting, unique, and pique the recipient’s curiosity. They’re also persuasive, as they convince the recipient that the content in your email will improve their lives or their business.

Using the right subject line can make or break your email marketing campaign, so be sure to invest the time and effort in getting it right! Here are some tips to help you create subject lines that will captivate your audience and boost your open rates.

Start your subject line with a question to capture their attention and encourage them to open the email in search of an answer. Asking a question also helps to build trust with your audience, as it gives them an opportunity to offer you feedback and make a personal connection.

In the age of information overload, providing a clear and concise message is critical for grabbing people’s attention and generating an open rate that’s higher than your competitors. The more precise and exact you are in your subject line, the better chance that your audience will take advantage of the offer that’s in it.

Adding a touch of personalization can be powerful and can even make your subject lines more interesting, but personalization should be used sparingly in your email marketing. Including personal details like your subscribers’ first names, or their recent purchases, can add a human element to your emails that will keep your subscribers engaged from the get-go.

5. Don’t forget about the call to action

A call to action is a crucial element of any email marketing campaign. It aims to prompt prospective customers to take specific actions such as making a purchase or signing up for a newsletter. It can be used in various ways to increase engagement and conversion rates, but the best CTAs combine eye-catching design with powerful copy.

A good call to action should be short and to-the-point. It should include action words such as “buy,” “shop,” and “learn.” This helps customers understand exactly what they should do to take advantage of an offer.

It should also include a sense of urgency. Users are easily distracted on the internet, so a strong sense of urgency can compel them to complete your desired action quickly instead of waiting to do so later.

Another way to make your CTA stand out is to use appetizing colors and sensory language. For example, if your product or service is in the food industry, you can use words like “soft,” “sweet,” and “savory” to make it more appealing to your target market.

Finally, you should always consider the placement of your CTA button. The best CTA buttons are usually placed above the fold, so they’re most likely to be seen and clicked by your subscribers.

A well-crafted CTA can mean the difference between an email that gets deleted and one that generates conversions and brand loyalty. But, just as with all aspects of email marketing, it’s important to consider the overall goal of your campaign.